Yahoo's tie-in with the English FA Premier League has started, with highlights packages of each of the matches played on the opening weekend now available for your viewing pleasure.
And to celebrate, the online portal whisked a couple of WAGs - Nicola Tappenden (engaged to Sheffield United's Simon Walton - and former Celebrity Big Brother contestant) and Melisa Johnson (wife of Liverpool and England's Glen Johnson) - along to the Millennium Bridge in London to hold a placard or two. And why not?
Certainly, they stand out a bit more than the clips themselves - at the moment you have to do some cunning page navigation to get to the section. Presumably, there'll be a clickable advert or button appearing on the football homepage shortly, but for now you have to go through several steps to find it.
Thankfully, though, we at Pocket-lint have done the searching for you, so you can just go straight to the action: http://uk.eurosport.yahoo.com/football/premier-league/video/
Hurdles or no, the (up to 5 minute) clips themselves are well put together, with clear commentary, so it's worth the surf. Unless you're a West Brom, Wigan or West Ham fan, probably.