Sky proposes a "Picnic" new brand of services for the UK

Wants to extend non-satellite TV, phone and broadband offerings


3 October 2007 8:11 GMT / By Amy-Mae Elliott

Sky has revealed details of its plans to offer broadband, telephone and digital terrestrial television services under a new brand across the UK.

The new Picnic offerings will let customers pick "simple, flexible options to combine the services that they want" from Sky's TV, broadband and phone services.

The new Picnic set-top boxes would be produced by a variety of manufacturers, including Sagem, who would decide the PVR-esque spec and features and would be sold through retailers, rather then direct through Sky.

The decision to go ahead with the launch of Picnic is subject to the outcome of Ofcom's review of the proposed increased choice of TV programming which should happen later this year.

James Murdoch, Sky CEO said: "We are looking forward to the conclusion of the regulatory approval process so we can start delivering a great service and real savings to customers".
Related
Full tags
Home Cinema, Sky, PVRs, Ofcom, Phones, Software, Broadband

share print story pdf email story

Recommended articles

Recommended articles from around the web

Loading

Best iPad 2 apps

We detail the best iPad 2 and iPad apps in the app store Which iPad app should you download?

Best new iPad apps

We detail the best iPad apps in the app store for your new Retina Display Which iPad app should you download?

Windows 8

First Look: Windows 8 Consumer Preview reviewed

The new iPad

The new iPad: Everything you need to know

Pocket-lint poll

Q. Does the Samsung Galaxy S III deliver what you hoped for?

Vote YES Vote NO

» LAST TIME
When asked Would you switch from iOS to Android? 54% said yes and 46% said no