Self-styled entrepreneur, author and performer, Shed Simove has followed up his iPad mickey-take the iNotePad, with an altogether less high-brow dig at Apple.
And sure, it's crude and it's tacky and, well, it's a little bit childish - but we're always a sucker for a bit of toilet humour.
Called the iPood - Simove's latest novelty item is basically a USB flash drive shaped like a poop. Yep, it doesn't get any cleverer than that.
Simove said: “In the past, some people have kindly said that certain ideas I’ve created are awesome, but I can say with complete certainty that this idea is utter sh*t…and you can quote me on that…”
Well, we just did.
If you fancy getting hold of the iPood, it will cost you £16.99. That's pretty pricey for what is essentially a 2GB USB drive - but hey, sh*t happens.