If you haven't yet seen the Old Spice adverts doing the meme rounds on the Internet at the moment, then stop what you are doing now and watch them. No really. They are, to put it mildly, not only very clever, but also incredibly funny.

All that gushing over, it seems that just as we were getting into them they have finished, with any hopes that the ads would continue - like the Gold Blend adverts with the guy from Buffy, now unlikely.

Draped in medals, holding a chainsaw, and about to jump in the shower, you'll be brought to tears as the Old Spice guy says goodbye.

"Silver fish hand catch!"

Don't worry it will make sense in about 40 seconds.