Electrolux has launched a worthy campaign to clean up some of the many thousands of floating rubbish islands that pollute the seas and oceans around the world.
And from the plastic they recover they hope to make a limited edition range of vacuum cleaners - so you can clean up your mess using some of the mess that it has cleaned up.
It plans to collect plastic debris from a number of locations, including the Pacific, the Indian Ocean, the Atlantic, the Mediterranean, the Baltic and the North Sea.
“There are plastic islands, some several times the size of the state of Texas, floating in our oceans", said Cecilia Nord, VP of floor care environmental and sustainability affairs at Electrolux.
"Yet on land, we struggle to get hold of enough recycled plastics to meet the demand for sustainable vacuum cleaners. What the world needs now is a better plastic karma”.
Jonas Magnusson, product marketing manager added:
“More recycling directly translates into more sustainable appliances and homes. Our engineers have managed to get our green range vacuum cleaners up to 70 per cent recycled plastic but our ultimate vision is of course 100 percent, and for all ranges”.
Electrolux isn't silly. It knows it will get a fair bit of coverage for launching this scheme, but that doesn't mean that it isn't a nice idea. We say, good on 'em.
Check out the video below as well: