Apple has released a statement on its US public relations site, revealing that the white iPhone 4 is going to be delayed until mid-July.
"White models of Apple’s new iPhone 4 have proven more challenging to manufacture than expected", it says. "And as a result they will not be available until the second half of July. The availability of the more popular iPhone 4 black models is not affected".
Obviously, this will come as a great disappointment to those who've already bought bags and shoes to match. Oh, and members of the BNP. Maybe a bit of both.
For the rest of us in the UK, however, we just hope that more stock arrives no matter the colour so, you know, we can buy one, and that.