With Tron the video game due out later this year - the same time Tron Legacy hits cinemas - you just know that the world will be going a bit Tron mad. And marketers will be trying their very best to get fans of the movies to buy into anything that glows blue.
So, in steps the latest blue neon-like product to grab our attention, the Tron Xbox 360, PlayStation 3 and Wii controllers from PDP.
The Tron Legacy controllers will all retail for $50 in the US and be available to be played with this "fall". Or so the company told us at its official E3 2010 unveiling in Los Angeles.
No word yet on whether the joypads will be landing in the UK (we presume they will), but still, they are pretty snazzy if a glowing console controller is your thing.