Tech deals: PURE ONE Mi radio aims for quality at the right price

One thing you can say about PURE is that it can certainly put together a decent radio, which is just as well since the company has just announced the launch of the PURE ONE Mi.

The company has boldly announced that the device is the "world’s most affordable quality digital radio" - which to be fair could mean anything, but gives you an idea of PURE's intentions. This particular offering is designed to be user friendly and affordable, whilst still producing a quality listening experience and is a cut down version of the PURE ONE - the company's best seller.

Features include, FM to go alongside the DAB, a clear digital display, 16 presets, multilingual menus and a USB socket, which will be handy for future updates. Not only that but there's also a optional A1 ChargePAK, allowing for a bit of on the go listening - up to 18 hours of it in fact.

Coming with the company's EcoPlus stamp, the PURE ONE Mi is in the shops now priced at £34.99.