Sony's fictional character Kevin Butler gives a rousing speech at E3 as to why he loves gaming, firing a couple of headshots at Microsoft in the process.

Mocking Microsoft's use of Circue du Soleil to launch the Kinect motion controller "100 French acrobats prancing around an arena", there's plenty of excited folk whooping and cheering Mr Butler's every word as he describes a variety of reasons why Sony should be the gamers choice.

So for a ringside seat click through on the video above and watch the motion controller war heat up.