Yahoo has signed David Beckham to be the public face of its World Cup and Premier League 2010/11 coverage - a deal that will see the site populated with exclusive Beckham-related content to go alongside Yahoo's existing football microsites.
There'll be a David Beckham channel where he'll share his thoughts and experiences on playing in three consecutive tournaments (sadly missing out on a fourth through injury). And, for the forthcoming new English football season, fans will have the chance to directly connect to David Beckham and ask him questions through various channels, including Yahoo Answers, Y!Mail and Y!Messenger.
He'll also be slapped across the company's various advertising campaigns throughout the summer.
“Yahoo has a true relationship with fans and is an online leader in sports content across the globe”, says Mr Beckham. “[It] will allow me to interact one on one with as many football fans as possible, talking about the game I love”.
It'll also give him something to do while he's out with ankle knack.