Android deemed minnow compared to iPhone and BlackBerry
The Internet might be constantly a flutter with news of the new Android features, handsets, OS updates, and news, but it's failing to make a dent on the big smartphone makers, Apple and RIM, according to latest figures out this week.
The good news for gadget fans like yourself is that smartphone use is on the up, with 23 per cent of US phone users now using a smartphone, according to the latest figures from market data analysts Nielsen.
The number, which is up by 7 per cent from the 16 per cent of last year, shows the massive boom and popularity that new devices like the iPhone, Motorola Droid and BlackBerry smartphones are experiencing in the US compared to devices that just "make a call".
The bad news for Android fans, however, is that when put into perspective against the BlackBerry, iPhone and even Windows Mobile, they are still in the minority.
BlackBerry with its mass corporate peneration continue to dominate the market with a 35 per cent share. Apple's iPhone comes in second at 28 per cent, and Microsoft's Windows Mobile, while losing market share, presumably due to a lack of new handsets in lieu of Windows Phone 7, comes in third with 19 per cent.
Android trails far behind on 9 per cent showing how far the operating system has to go in convincing the mainstream audience to go Google.
Not surprisingly, the research found that although Android and iPhone users both skew male (Android users show a 54/46 gender split compared to iPhone's 55/45), while Android users tend to be slightly younger than their iPhone peers - 55 per cent of Android users are under the age of 34 - while just 47 per cent of iPhone users fall within the same demographic.
As is usually the case, age is also a prime determinant of income and education, with Android users slightly less wealthy and less educated.
The research also found that iPhone and Android users where more loyal to the OS than Windows Mobile and BlackBerry OS users.
Palm with its WebOS platform came in 5th with 4 per cent market share, while Symbian was on 2 per cent.