VIDEO OF THE DAY - RSA Animate: Drive

When’s the last time you sat through a 10-minute lecture on motivational techniques? Anyone? No?

Thought so.

But, if every lecture you had to sit through was presented like this, I dare say a lot more of what’s said would go in. Associating the visual with the aural has long been a successful way of getting people to absorb information, but this is startling in its simplicity and is all the more effective for it.

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