On the back of its launch in a number of new territories on 28 May, Apple is claiming that it has shifted 2 million iPads globally in the last 2 months. That's over 33,000 devices a day.
In addition, developers have created over 5000 new applications for the iPad, bringing the total of compatible apps up to 20,000.
Steve Jobs claims that the company is doing everything it can to keep up with demand: "Customers around the world are experiencing the magic of iPad, and seem to be loving it as much as we do”, he says. “We appreciate their patience, and are working hard to build enough iPads for everyone”.
On a more sombre note, a report by Reuters states that Brits have to pay more for their iPads than anybody else in the world.
According to Commsec's iPad index, a comparison of its price in 10 countries, an iPad costs considerably more in the UK than in the US: "In the UK, Germany, France and Italy an iPad costs 20-25 per cent more than in the U.S.," says Craig James, chief economist at the CommSec share trading division of Australia's Commonwealth Bank.
"The question is whether Apple has priced its product too high for the European market, or whether the UK pound and euro need to depreciate further to bring global pricing into line".
And while this doesn't seem to be affecting sales over here in the short term, what happens when the initial hype wears down?
Apple's not known for discounting kit, and the global economy doesn't look like it's going to improve anytime soon, so will customers continue to import their iPads from other regions, regardless of availability in the UK? Or will they simply wait for the dust to settle?
Or will the iPad continue to have great success both sides of the pond?
Let us know what you think...