A new piece of software, that looks to disrupt the PC software and hardware industry with what it is calling "anti-frustration" software that can "map the PC Genome", has been launched.
"It will make the world a happier place", Soluto's chief product officer, Roee Adler told a crowded room at the TechCrunch Disrupt conference in the US.
Soluto, a free downloadable application, once installed, promises to detect all software problems and all hardware as long as it is connected to the software on a PC.
"Our patent-pending low level driver technology detects when you’re frustrated by your PC and tells you which application is causing it", says Soluto.
For example, it wouldn't detect problems in your CD-Rom but it would detect problems if your screen is flickering.
It then harnesses the power of the crowd to learn which actions really eliminate frustrations and improve user experience, and leverages this user wisdom for the benefit of all PC users.
The PC Genome element comes in by building that knowledge base of PC frustration data.
"Its objective and statistical information, gathered and analysed by Soluto, is also editable by the community", says the company, with the ultimate goal to change how "software vendors start prioritising the user by designing products with a smooth, frustration-free user experience in mind".
Hoping to convince regular consumers and manufacturers alike to sign up, the company has already rolled out some big fans to publicly tell of their love for the new offering.
"The technology is clever. I'm excited about how technologies like this can help find problems sooner", says Google's VP Marissa Mayer
While Howard Greenstein, president of the Harbrooke Group, a company that specialises in helping companies communicate with their customers using the latest web 2.0 technologies, social networking and online community space, says his PC used to boot up in 3 minutes. After using Soluto's technology, it now loads in 1.5 minutes. "That's just incredible", he says, "That's 84 hours of my life (assuming he boots up four to five times a day) a year that I no longer have to spend waiting for my computer to boot".
Oh and the name? "soluto" means solution in Portuguese. Why Portuguese? "Because we love Brazil", says Adler, "Who doesn't love Brazil?"