Pushchair manufacturer Bugaboo, which has recently become the latest brand to throw its hat into the charity ring with PRODUCT (RED), has launched an iPhone Holder to clip onto the back of its Bee and Cameleon buggies.

The (BUGABOO) RED iPhone Holder has a silicon casing which can be adjusted to sit both vertically and horizontally (indeed, through 360 degrees). It also comes with a removable clip and costs £14.95, part of which will go towards the Global Fund, helping to fund AIDS programmes in Africa.

In fact, Bugaboo is actually the first (RED) partner to actually donate 1 per cent of its total revenue to the Global Fund, rather than just on a product by product basis. Let's hope more follow suit.