So, the new Levi’s store is open in London. So what, you might ask. And, to be fair, you’d have a point. But it got us thinking about how things have changed.
It used to be that Levi’s jeans were only worn by cowboys and men going through a mid-life crisis (very often presenting car shows on the telly - mention no names…)
Then that commercial came along and 501s became the denim of a decade.
These days, Levi’s appeal to all sorts of people and they don’t just do denim any more. This site is a snapshot of some fairly typical London creative and meejah types talking about what makes them tick and showing them in Levi’s latest gear.
It’s one way to sell jeans, I suppose.
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