So, the new Levi’s store is open in London. So what, you might ask. And, to be fair, you’d have a point. But it got us thinking about how things have changed.

It used to be that Levi’s jeans were only worn by cowboys and men going through a mid-life crisis (very often presenting car shows on the telly - mention no names…)

Then that commercial came along and 501s became the denim of a decade.

These days, Levi’s appeal to all sorts of people and they don’t just do denim any more. This site is a snapshot of some fairly typical London creative and meejah types talking about what makes them tick and showing them in Levi’s latest gear.

It’s one way to sell jeans, I suppose.

Levi’s Craftwork

If you have a website that you want to tell us about email us via the feedback form.