Sky is celebrating the World Cup by releasing three limited edition, uniquely designed, 1TB HD set top boxes.
Sky recruited fashion guru Wayne Hemingway, renowned illustrator Gerald Scarfe and actor and part-time Blur member Phil Daniels to design the boxes in a way "which reflects their love of football and what the World Cup means to them".
Hemingway's effort is a red box adorned with the numbers 1966 and 4-2. Subtle. Scarfe has also taken inspiration from that famous Saturday at Wembley, when England beat West Germany. His design sees a footballer, decked out in the England away red strip and, we think, a football for a face. Either that or it's Wayne Rooney after a shave. Daniels has gone all colourful with his one - paying tribute to the host nation.
The boxes will be available at the end of this month for £249. 1TB should record about 240 hours worth of HD footage. That's 160 matches, if you don't include injury time, extra time, half time or 'expert' analysis from Ian Wright and co.