Clever sod of the week must surely go to Alec Brownstein, a 28 year old New York resident who, up until recently, was an unemployed copywriter looking for work.

Brownstein's plan was to play upon the the guilty pleasure of Googling one's self in order to bring attention to his details. He took out five Google ads, one for each of the employers he wanted to work for, sat back and waited for those employers to Google themselves. When they did, the first result they saw was Brownstein's ad, which pointed towards his website.

From the five ads, which cost a total of $6, he got four interviews, two job offers and is now senior copywriter at Young & Rubicam. Well played sir, well played indeed.