Contrary to popular belief and stock shortages on UK pre-orders, market research firm Simpson Carpenter has claimed that sales of the iPad will initially be poor on this side of the pond.
The company took to the streets to ask the British public what it thinks of the tablet, and whether or not they would buy one.
Brits thought the iPad was "cool" but were put off by the price tag. Also, it "occupies too much territory already covered by smartphones, PCs, laptops and traditional media".
Mike Stevens, Director of Telecoms Media and Technology at Simpson Carpenter, claims that it is the uniqueness of the iPad that makes it a hard sell, and that, perhaps, it is ahead of its time: "When the iPhone was launched, it revolutionised an existing category that people understood," he says. "The iPad is at the vanguard of a new category that sits between the computer and the phone - so it's not surprising that many consumers struggle to see how it could fit in their lives."
He also suggests that it is geeks and early adopters that are fuelling the current stock shortages: "An impulsive minority will simply have to have it. For them, it's not about function, compatibility or improvement but about raw appeal, its sheer magic."
According to Stevens, a typical response from those who fit into this category was "It's just fantastic. I don't need it, but it's wonderful and I want it." And that's about the only bit we agree on.
How about you? Are you one of the "impulsive minority"? Or couldn't you care less about the iPad? We'd love to know...