Canon has announced the 300 HS, which joins its line-up of slim and stylish pocketable cameras, bringing with it some quirky headline features.
The IXUS 300 HS has a 10-megapixel CMOS sensor backed by Canon's DIGIC 4 processor. Keeping the sensor to a realistic figure means that Canon can also pack in a host of funky technologies, like offering a relatively swift 3.7fps shooting at full resolution or 8.4fps at 2.5 megapixels.
But the real fun will be had with the slow motion movie capture, offering 240fps rates (although not as great as Casio's 1000fps offering), so you'll be able to catch those great jumping into water or dog-shaking-itself-dry moments.
The lens is also interesting. It doesn't offer quite the range that some do being only 3.8x optical zoom with a wide angle of 28mm, but it is rated at F/2.0, meaning it will be better at low light shooting. You also get an ISO 3200 full-resolution shooting mode, with an ISO 6400 mode available if you again accept a drop to 2.5MP.
You get the usual image stabilisation that we are all now familiar with from Canon as well as its Smart Auto and scene shooting modes and the fun creative options, like fish eye and a miniature effect, as well as smile or wink shutter. You also get full manual control and shutter and aperture priority modes.
You get 720p HD video capture and a mini HDMI is built-in letting you watch your video back on a TV if you wish.
The Canon IXUS 300 HS will be available in silver and black, with a white model exclusive to Jessops and a red model exclusive to John Lewis.
Hitting stores at the end of May, the Canon IXUS 300 HS will set you back a painful £379 - but what price can you put on slow-mo dogs?