Samsung's doing its darnedest to try to make recalcitrant consumers excited about its forthcoming range of 3DTVs, and here's the first step - a TV advert.
It'll be split up over several weeks, with earlier ads only showing the preparatory stages of the clip, before the whole thing is eventually revealed in all its glory. Click play on the video above if you can't wait that long.
Some of the TVs are already available, with others due soon. The company said: "Starting with the LED 8 Series, LED 7 Series, the LCD 7 Series TVs and the BD-C6900 Blu-ray player, the first 3D models will roll out in key markets beginning in March, with additional models such as the LED 9, the Plasma 7 Series and the HT-C6930W Home Theatre System coming in late spring".