The way we access the Internet will most likely fundamentally change following the decision by The Times and Sunday Times to start charging to visit their websites.
Called a "paywall", the newspaper will charge users £1 for a day's access and £2 for the week to get the news content from the British paper that has previously been free.
Rupert Murdoch, the media mogul and paper's owner, believes that doing so will allow him to create a captured audience that advertisers will be happy to target and, more importantly, pay more money in order to do so.
In an attempt to maximise revenue and convince people to buy subscriptions for the parts they care about, The Times and Sunday Times websites, currently sitting under the Timesonline domain, will split, get a redesign and then start charging customers to access content.
"This is just the start. The Times and The Sunday Times are the first of our four titles in the UK to move to this new approach. We will continue to develop our digital products and to invest and innovate for our customers", News International's chief executive Rebekah Brooks told the BBC.
The discussion over whether or not online media outlets should charge for news has been raging for a long time with new media heavily against the idea.
Currently only a handful of titles such as the Wall Street Journal and the Financial Times charge for access to their data.
While both have seen success, this is the first time that a paywall has been erected around a more consumer-friendly newspaper.
Do you think it's a good idea? Will it mean better journalism? If you won't pay for The Times online what sites would you pay for to access? Let us know in the comments below.