Sony has released a new advert professing the capabilities and powers of its new Playstation Move controller, while having a dig at Microsoft's Project Natal at the same time.
The new advert, which carries on in the same fashion as previous PS3 ads already aired, claims that Sony VP Kevin Butler has been to the future (November 2010) and has seen how much fun we are all having playing with Move.
With classic lines like: "Who wants to pretend their hand is a gun", and "It's also got what we in the future like to call buttons, which turn out to be pretty important", it's fighting talk from the games console maker, but fairly true after seeing Jonathan Ross bounce around in front of it earlier in the month.
Which one do you think will be crowned king of the castle and who will be the dirty rascal? Let us know in the comments below.