Sky to buy 15,000 3DTVs from LG

LG has revealed that it'll be supplying a huge pile of 3DTVs to broadcaster BSkyB in Britain, who'll be installing them in pubs across the UK in advance of its plans to show football in 3D starting in spring 2010.

15000 sets will get installed, presumably with a mountain of 3D glasses alongside. The idea is to get fans excited about the launch of Sky's first 3DTV channel, which - as previously reported - is due around April. "These partnerships will help consumers become more familiar with 3D TVs and that can only be a positive for the industry and innovation", said Havis Kwon, executive vice president and head of the LG's LCD division.

But some analysts have expressed concern over whether consumers are really interested in 3DTVs, especially so soon after many of them bought 1080p HDTVs. Despite most of the attendees at Sky's 3D football experiment in January talking up the experience, some complained about viewing angles causing difficulty.

Will you be picking up a 3DTV and signing up to Sky's 3D channel? Tell us in the comments.

UPDATE: LG has issued a statement following the press release they first sent out:


"LG is currently working with Sky to bring 3D TV to pubs and clubs throughout the UK and Ireland. LG will supply 3D TVs nationwide to support the launch of Sky 3D, Europe’s first 3D TV channel. The channel goes live in pubs and clubs from April 2010.

A previous release issued on 16th March 2010 referenced a commercial deal to supply 15,000 3D TVs to Sky.  

LG Electronics UK would like further clarify the situation. The figure of 15,000 3D TVs is inaccurate. Sky is helping support its commercial customers purchase TVs direct from a UK third party.

“Supporting the roll out of Sky 3D represents a great opportunity for both LG and Sky to bring ground-breaking technology to the UK public and a significant step forward in our desire to showcase the latest TV technology in action” said an LG spokesman."



>