Virgin Media to get Film4 in HD
Telecoms provider Virgin Media has announced that its customers will be the first to get access to Film4 HD when it begins broadcast in summer 2010. The channel will be making the movie to HD alongside E4, which will also be coming to set-top boxes around the same time.
Film4 showcases a large amount of British movies, as well as independent US titles, Hollywood's biggest films and a selection of foreign choices and cult cinema. E4, on the other hand, aims at a teen audience, showing Glee, Skins and Hollyoaks. The HD variant will simultaneously show the same content as a main channel.
Cindy Rose, executive director of digital entertainment at Virgin Media, told Pocket-lint: "Channel 4 has a great track record in delivering innovative and compelling content and we're delighted to bring some of their very best films and most popular programmes to our customers in stunning HD".
Virgin says that it plans more HD content launches in the coming months.