VIDEO: YouTube pulls original RickRoll video
The music clip, for Rick Astley's 1987 hit "Never Gonna Give You Up", had racked up more than 30 million views after imageboard 4chan began linking people to it as a prank. The phenomenon picked up speed and became known as Rickrolling, receiving wide media attention and giving Astley a surprise boost to his career.
One thing's for sure, though. The video's titular promise has turned out not to be true.