Remember Shortcovers? It's no more. It's rebadged as Kobo and relaunched, complete with a UK-centric ebook store that has content from publishers like Penguin, Random House, Bloomsbury, Simon & Schuster and Faber & Faber.
The ereading service allows users of smartphones, tablets, netbooks, laptops and ereaders to get access to books. So far, so identical to most other services out there. Where Kobo hopes to stand out, though, is in the use of open formats like EPUB and the ability to keep multiple devices in sync - actively encouraging you to shift your books between more than one gadget.
Kobo says it hopes to have a catalogue of more than 2 million titles available before too long, with best sellers costing £9 or less. Michael Tamblyn, Kobo's vice president of content, sales and merchandising, tried to flatter Britain by saying: "The UK presents a huge opportunity for Kobo to showcase its global capabilities", adding: "The UK is the first of many international launches for Kobo this year".
There's Kobo applications available on the App Store, on the Android Market, on BlackBerry App World and on the webOS App Catalog. You can also find it by heading to Kobo's website - kobobooks.com.