Sony "pulling the plug" on OLED TVs in Japan

Reuters is reporting that Sony has "pulled the plug" on production of OLED televisions in its home market of Japan, with "sluggish demand" said to be the reason.

Just 2 years after Sony announced the launch of the XEL-1, the 11-inch OLED television available to consumers with cash, it's to stop sales of the model in Japan when inventory runs out.

The television - which launched with a £3500 price tag in the UK in January 2009 - will still be available in America, Europe and other markets where investment in OLED R&D will continue.

"We will continue to consider new products and applications including OLED TVs", Sony spokesperson Shigenori Yoshida told Reuters.