In what the company is calling "One huge milestone for music" the Cupertino based company is hoping the chance to win a vast chunk of cash to buy music, videos, and apps will be enough to lure thousands of customers into the iTunes store.
"iTunes changed the way you buy music, making songs and albums available for download, day or night. Seven years later, we’re about to celebrate our biggest milestone for music, yet — 10 billion songs downloaded," says Apple on its website.
All you have to do is buy a song, and if it’s the 10 billionth download, you could win a $10,000 iTunes Gift Card.
But don't rush to the iTunes store just yet. At the time of writing, Apple has 9,897,556,116 songs suggesting it will be some time yet before the company reaches the magic number.