Barbie has become a Computer Engineer in her latest guise following a poll from fans on Facebook, Twitter and email according her makers Matel.
Computer Engineer Barbie, as she will be known, will make it into the shops in time for Christmas alongside news-reader Barbie and is supposed to show that girls like computers too.
"Computer Engineer Barbie inspires a new generation of girls to explore this important high-tech industry, which continues to grow and need future female leaders," says Matel.
To create an authentic look, the designers worked closely with the Society of Women Engineers and the National Academy of Engineering to develop the wardrobe and accessories for Computer Engineer Barbie.
The result? Putting her in a geeky binary code patterned tee and equipped with all the latest gadgets including a smart phone, Bluetooth headset, and laptop travel bag.