Lighter brand BIC is a little late to the concert with its new iPhone app that joins a whole host of such offerings in the App Store, both branded and not.

"A new application from BIC means gig lovers can still show their devotion to a band thanks to the My BIC Lighter Application's virtual flame", says BIC.

Designed "to recapture the atmospheric, lighter-swaying moments at concerts", the logo-ed up app features a flame which ignites and flickers realistically on screen when the virtual lighter wheel is clicked.

However, it's going down well with consumers - which might be something to do with its free price tag -  it's hit the number four slot in the most popular free applications list.