BIC lighter iPhone app joins innumerous others on App Store
Lighter brand BIC is a little late to the concert with its new iPhone app that joins a whole host of such offerings in the App Store, both branded and not.
"A new application from BIC means gig lovers can still show their devotion to a band thanks to the My BIC Lighter Application's virtual flame", says BIC.
Designed "to recapture the atmospheric, lighter-swaying moments at concerts", the logo-ed up app features a flame which ignites and flickers realistically on screen when the virtual lighter wheel is clicked.
However, it's going down well with consumers - which might be something to do with its free price tag - it's hit the number four slot in the most popular free applications list.