Based on Fujifilm's Super CCD EXR tech, as seen in the F70EXR, the camera co has announced the launch of two new EXR models - the FinePix F80EXR and the FinePix Z700EXR.
The F80EXR offers a 12-megapixel sensor, 10x optical zoom (equivalent to 27mm-270mm), a 3-inch LCD, 720p HD movie capture, face recognition, auto picture rotation - and, wait for it - Pet Detection mode.
Claiming to help you take "great pics of your pets" the mode will "recognise" your cat or dog (sorry, but no other furry friends are included) and will prioritise shooting conditions (focus, exposure, etc) to get a good snap of your pet over any one else in the frame.
Also offering pet-spotting abilities, the Z700EXR is slim at 16.7mm and boasts a "cool 'Z' motif" that lights up when the camera is in operation.
The Z700EXR's big selling point is its 3.5-inch touchscreen display that lets users take and view photos at the touch of a finger.
Specs include a 12-megapixel sensor, 5x zoom lens, 720p video and Fuji's new easy web upload functionality that offers shortcut options (via a PC) to upload to Facebook and YouTube.
We've not been graced with pricing or availability, but will update you if we hear more.