Moments after "Big Steve" was off the stage we were getting all touchy feely with the new device that to many will be seen as a giant iPhone or iPod touch.
Yes that screen really is that big with Apple adding a thick border around the edge of the 9.7-inch screen.
Available sometime around Easter, the device will come in a range of sizes (storage wise) and even with a 3G option for those looking to take this tablet computer out on the road.
Snapped here is the device working away at photos, video as well as the home screen of course. And the back, think MacBook quality and feel.
UPDATE: Now we've got one in our hands we've added more photos.