What does the Apple iPad look like in video? Well Apple has a video for that, all 8 minutes of gushy product sell complete with a soundtrack that will make you want to reach for your credit card while it's still playing. 

If you can get past all that, you'll get to see the device in action, with lots of senior Apple employees like Apple head design honcho Jonathan Ive telling you why you need a giant iPod touch. 

Press play to find out more and be prepared to have your senses dulled by more marketing speak than you've ever heard, and that includes when you bought your double gazing windows and your latest car.