Just 2 days after its official announcement we've already got back in time to grab one so you can see what it's all about.
Looking cute and miniature, the styling really is DSLR all over without the camera actually offering any DSLR or hybrid like features.
Available in black or white, the camera will offer a 12-megapixel sensor and sport a 5x optical zoom (equivalent to a 28mm wide angle to 140mm telephoto lens).
Although the I-10 looks like a DSLR camera, it's far from it, nor will it attempt to take on the new range of "hybrid" models from Olympus, Panasonic or Samsung, instead promising a range of AF and AE features in the guise of face recognition to beat all face recognition systems.
The Pentax Optio I-10 is expected in February priced at £199.99.
In the hand it's very light with some we showed questioning whether it was even a real camera.
Other interesting bits to point out are that the image isn't displayed on the whole of the widescreen display at the back and that, strange as it might be, the zoom toggle faces you rather than being on the front of the camera.
We're going to be having a further play with the camera and grabbing some test shots over the next couple of days, hopefully when the weather gets better.
We will keep you posted.