Vodafone claims most paying music subscribers in Europe
It seems Vodafone's DRM-free music is going down well with consumers as it has announced that nearly 450,000 Vodafone customers have signed up to its music subscription services since 2009.
Vodafone is claiming this customer base gives it the largest number of paying music subscribers in Europe. These services include 5 euro monthly 10-track MP3 bundles as well as "all you can eat" unlimited access subscription services.
"We are really excited by our customers reaction to these great music offers. We expect to see continued growth in our music service subscriptions driven by the increase in smartphone use, with their worry-free data tariffs and great value add-ons such as music bundles", Lee Epting, director of content at Vodafone Internet Services, said.
"We will carry on working hard with our partners in the music industry to develop new and innovative music services for our customers. Vodafone is starting to prove the significance of its place in the music industry".