These days it’s all about the brand. A good brand will get you noticed and now even you can secure your own brand wherever you might need it.
If you’re a social networking fanatic, then having the same identity can be a real bonus, so Knowem will let you check your chosen username on just about any social site you can think of.
You can then pay them to create profiles on all of them for you.
I wonder if they’ll respond to all your tweets and pokes too…?