Amidst the media flurry surrounding Google's Nexus One announcement, Pocket-lint took the time to speak with Peek CEO and mobile industry veteran Amol Sarva to get his perspective on the release of the phone and its implications for the industry.
In particular, we were curious to know his thoughts on what Google has to gain from entering the world of hardware sales, and what potential impact its release might have on the future of Android as a mobile operating system.
Getting straight to the hardware, Amol was quick to point out that while the Nexus One is "better and thinner than previous Android phones" it has little to say "I am better than (the) iPhone".
In his opinion though, a hardware battle with non-Android handsets or money from phone sales isn't the point.
If Google thought selling unlocked phones changed the game, Sarva highlights clear examples of Nokia's similar unsuccessful strategy in the US over the last 5 years, and the dramatic drop in price of the iPhone, as tell-tale signs the search giant knows that's a dead end.
Really the release in his words "just shows how insanely motivated these guys are. They'll try anything to have a place in the internet of tomorrow."
Going further, he explained that Google's goal revolves around making the smartphone a commodity.
"What matters is that Google has flooded the zone with Android flavors". The result of which will "jump-start app creation on their already good market, accelerate the product development cycle for all the Samsungs and Nokias out there who have yet to join the Android party - and the low-end Chinese brands. And the overall result will be an increasingly commoditized, lower and lower cost smartphone selection".
That's good in his view because Google only wins if "a) the mobile Internet grows, and b) you search on it a lot, and c) Google is how".
Backing this argument, Sarva reiterates that Google does not charge handset manufacturers for the use of its operating system and even gives incentives to carriers in the form of mobile search revenue splits to deploy Android phones.
All in all this long range goal of keeping users online by providing a free useful service is nothing new from the multi-billion dollar tech titan based in Mountain View.
Knowing this, the Peek CEO says that news of the Google-powered Nook ebook reader and Asus tablet were clear signs that Android "is on its way to powering just about any gadget with a screen you can think of, and some that don't", like smart fridges.
So in that sense, the world should stay tuned for plenty of "Google Made" devices, particularly in areas where established manufacturers aren't injecting enough innovation on their own.
Examples he named off the top of his head included GPS boxes or cable company set top hardware.
What's your opinion? Where do you see Android going next and are commoditized smartphones good for the consumer along with Google? Let us know in the comments below.