Further to its 3D-themed launches out at CES in Las Vegas, Sony has announced plans to offer showcases of its 3D home experience to consumers across Europe.
Under its plans to bring 3D to the home by mid-2010, Sony says it will become the first manufacturer in Europe to showcase 3D, with demo areas to be set up in its flagship SonyStyle stores.
"From January at six SonyStyle Stores throughout Europe, visitors and 3D enthusiasts will be able to experience the next generation of 3D home entertainment first-hand, viewing demonstrations of music, movies, games, football and television programming in stunning high definition 3D", says Sony.
As far as the UK goes, Sony's showcase can be found - from 12 January - as the SonyStyle store at Heathrow's Terminal 5, and will no doubt offer gadget-loving flyers an interesting distraction from the tedium of the airport.
As well as 3D-capable Sony Bravia TVs and 3D-capable Blu-ray players, Sony says its 3D experience "will encompass an entire family of 3D compatible products, including PlayStation 3... Vaio notebooks and Cyber-shot digital still cameras".
The SonyStyle locations in Europe that will offer the 3D experience are as follows:
SSS Paris: Rue George V
SSS Berlin: Potsdamer Platz
SSS Madrid: Serrano 12
SSS Barcelona: Rambla Cataluña 121
SSS Warsaw: Shooping Mall Arkadia