Sony has launched the TX7 at CES, as a sort of fashion take on a fairly high-end compact digi-cam.
Said to be "exquisitely finished in a choice of three fashion colours", the slimline TX7 gets a 4x optical zoom lens capable of 25mm wide-angle capture.
Boasting Sony's Bionz processor, it's a 10.2-megapixel effort. The back sees a large 3.5-inch LCD display that boasts touchscreen functionality while there's also 1080i video capture thrown into the mix.
With no pricing revealed, it's due to hit shop shelves after the end of Jan - so take a gander at the gallery of hands-on pics below in the meantime.
Photos by Stuart Miles