Although not as exciting as the HX5 or even the TX7 also announced, Sony has squeezed out a few more digi-cams at CES. Due for a new year launch the W series Cyber-shot range and budget S2100 have also been debuted at the Las Vegas event.
To go the S2100 out of the way (Sony did not even deem it worthy of a mention in the press release) you're looking at 12.1-megapixels, 3x optical zoom, a 3-inch LCD display and availability in black, silver and orange.
The W series range is apparently due to be made up of the W390, W380, W370, W360, W350, W330, W320 and W310 model, but we've got deets of the W380 in particular.
The Cyber-shot W380 will offer Sony's Bionz processor, a 24mm wide angle Sony G lens with 5x optical zoom, 2.17-inch LCD display and a 14.1 effective megapixel resolution sensor.
The W380 is due to be available in black, silver, gold and red, but we're in the dark on pricing for both models, so will bring you more with a UK retail launch announcement.