There are, let’s face it, hundreds of tipples you can choose from this party season. So it took me a bit by surprise to see this new campaign, which shows, among others, surgeons dancing down the corridors of a hospital ‘doing the Lambrini’ – a sort of funky chicken dance for the 21st century.

Quite how much of this stuff you have to drink to be able to pull off the manoeuvres at your Christmas party, they don’t say - but I’m guessing medical staff should think very seriously before cracking open a bottle.

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