Sandberg has announced the launch of a new range of products under the name "StreetGear".
These products are aimed at the 12-to-29-year-old bracket (whatever happened to 16-to-35?) and the first product is called the "StreetBlaster".
The StreetBlaster headphones are an all-round effort for gaming, movies or music and comes complete with a short and long cable (with integrated microphone and volume control) to suit different uses.
Other specs have not been revealed, but we do know the Sandberg StreetBlaster product is now available for around the £35 mark.