So far Apple has stayed out of the advertising spat between iPhone operator AT&T and rival network Verizon, but Apple's latest ads for its mobile makes a feature of the network in runs on - which can't be a coincidence considering the bashing Verizon has doled out of late, even sending the iPhone to the island of misfit toys.

While AT&T hit back with Luke Wilson, Apple has stepped in with two new iPhone ads that follow the format of previous versions, but ask "can your phone and your network do that?" after voice-over man demos the ability of the iPhone to handle data while on a voice call, the first time AT&T's service has been highlighted in Apple's campaign.

Hit play on the video above to see one of the new ads - which just aired on prime-time American television - and we'll keep you posted with more as we hear it.