While Vodafone got the exclusive on the new HTC HD2 for a few short weeks, the high-end Windows phone is now available in the UK through O2.
O2 has offered various HTC-made phones before, but the HD2 marks the first time the operator has allowed an actual HTC-branded device live on its network.
The new HD2 Windows Mobile 6.5 smartphone offers a 4.3-inch multi-touch display, a speedy Snapdragon processor, a 5-megapixel camera, Wi-Fi, GPS and HSDPA.
"The HTC HD2 is the first HTC branded phone to be sold on O2. We love the large screen and combination of Windows Mobile 6.5 with HTC Sense", says Steve Alder, general manager devices for O2 in the UK.
"We are proud to be the home of smartphones and the HTC HD2 adds a new dimension to the range of devices we offer to our customers".
Full tariff details are to be confirmed while the website is being updated, but O2 tells us the HD2 will be avialable for free on a £45 per month, 18-month contract - which is a fiver dearer than Voda.