Sony: "PS3 Blu-ray built in for free"
Sony's latest advert for the PlayStation 3 Slim will push its Blu-ray credentials in the US by telling consumers, possibly looking to buy the console, that really you're paying for the gaming bits and the Blu-ray player is free.
"You get the best Blu-ray player around built in for free", says the Sony man to some punk ass whiny teenager complaining that his grandma is watching Transformers: Revenge of the Fallen.
In December, consumers will have access to the first ever hybrid disc that will feature Sony Pictures' District 9 movie and a demo of God of War 3.
The ad airs in the US next week.