American mobile phone operator AT&T has hit back at rival Verizon using the secret weapon of Luke Wilson.

The new ad, which supposedly compares the two operators' 3G offerings side by side, is a direct response to Verizon's current map-themed campaign which makes it appear as if AT&T has very little coverage across the United States.

AT&T was refused its initial legal request for an injunction to stop Verizon showing the adverts which AT&T deemed "misleading", so for now it seems a tit for tat battle will ensue until AT&T gets a second chance in court on 16 December.