A survey of 2000 internet users in the UK from GfK NOP has found that iTunes still remains by far the most popular music service, but that new entrant Spotify is shooting rapidly up the charts, despite having only just celebrated its 1st birthday.
The survey asked participants which music services they used, and 11% said Spotify. That puts it in fourth place behind Real Player (13%), Amazon (24%) and iTunes sitting at the top with 50% approval rating. Spotify sits ahead of the slightly older Last.fm (7%), MP3.com (5%) and Napster (4%). 60% of users stream music direct from the Web.
In the navigation arena, Google Maps dominates with 72% of those surveyed saying they used it. The AA came in second place with 40% and Multimap was third with 35%. Behind that came Mapquest (7%), MSN Maps (4%), Yahoo Maps (4%) and Streetmap (3%).
When it comes to social networking, new boy Twitter draws for second place with MySpace - but both only have 4% of people who use them as their main social network. Bebo is even lower with 2%, but Facebook romps home with over 74% of users picking it as their favourite.
IM is similarly dominated by one provider - Windows Live Messenger. 50% picked it as their main provider, with 16% going for Facebook chat, Yahoo IM coming in third with 8%, Skype at 6%, AIM at 5% and Google Talk coming in at just 2%.
Webmail is closer - 33% opt for Hotmail, but Yahoo Mail was chosen by 14%, 10% picked their own ISP's service, and only 6% have "Gone Google" and picked up a Gmail account. Interestingly, a further 6% said they used email provided by a social network - is this MySpace mail?
Lastly, Skype wins out when it comes to VoIP - 60% of respondents picked it as their favourite online voice-calling app. Google Talk was second with 13%, and VoIP.com and Gizmo came in third with 3% each.
Of course, while the best provider is winning the day in some categories, others are dominated by bloated former giants commanding the attention of people who are too lazy to make a change. Which would you pick as your favourite in each category? Let us know in the comments below.