The O2 Joggler, the company's connected family-organiser-digi-frame-come-media-hub offering, has seen a dramatic price cut in the UK, suggesting the £149 the operator was asking for the device was deemed too high by consumers.
The Joggler will now cost £99.99 and from now on offers internet radio - bringing over 100 radio stations to the device for free - as powered by Pure's radio and media portal The Lounge.
The new addition means the Joggler now offers a calendar, music and video player, photo viewer, as well as news, traffic, weather and messaging options.
O2 is also upgrading the device's software from Flash 8 to Flash 10 and has revealed it will be making an SDK available to developers shortly via O2 Litmus, so they can create downloadable Joggler apps.
Following on from the availability of the SDK, O2 will be launching an application store for the O2 Joggler which is due to go live on the device by the end of the year.
The paid-for apps "could include anything from internet shopping through to video recipes and takeaway food applications", says O2, which clearly has big ambitions for the niche device.