Call of Duty: Modern Warfare 2, not content with annihilating UK video game sales records, has done the same trick across the Atlantic, by shifting 4.7 million copies in the United Kingdom and North America combined.
That firmly puts it at the top of the chart of first-day sales for non-bundled video games, which was previously topped by GTA IV and the two expansions for World of Warcraft. The achievement has seen cash roll in to Activision to the extent of $310 million in the first 24 hours.
However, the game's launch on Xbox 360 and PS3 has been dulled slightly by the rocky entry of the PC version of the game. Before its release, fans were already protesting that dedicated server functionality had been taken out, and the PC launch had to be delayed 2 days so that retailers could get exclusives, but also so that pre-orders could be served.
The whole maelstrom has been covered in great depth by PC gaming blog Rock, Paper, Shotgun, who posit that it would be entirely possible if the next instalment of the game didn't come to the PC at all, despite the series originating on the platform.
What do you think? Are you a happy Xbox 360 or PS3 owner, or a distraught PC user? Should consoles get exclusives over PCs? Tell us in the comments.